Edition 01

Auto QA made simple

Most contact centre pricing models are inherited from a bygone era - built around manual QA, static teams and sampling a small fraction of conversations. Paying per agent locks you into buying capacity upfront, like a phone plan where you pay for 1,000 minutes but only use a few hundred. With automated QA covering every interaction, paying for unused capacity just doesn’t make sense anymore. You should only pay for what you actually use - not what someone else guesses you need.

Per-agent pricing breaks down in the real world. Contact centres are dynamic environments with constant joiners, leavers, training periods, annual leave, sick leave and seasonal staffing. Yet per-agent models assume a fixed, fully-productive headcount. The result is wasted spend on inactive licences and unnecessary operational overhead just to keep pricing aligned with who’s actually working. If an agent is not interacting with a customer, there shouldn’t be a cost.

Per-interaction pricing sounds fairer, but it introduces a different distortion. A 30-second call and a 45-minute escalation are billed the same, even though the longer call requires far more processing and analysis. To manage the risk of unpredictable usage, vendors often layer on minimum volume commitments, tiered pricing, long contract lengths and onboarding fees - all of which increase cost and complexity for the customer. The result is a system that not only discourages analysis of the calls that matter most but also ends up being more expensive and harder to manage than it needs to be.

Per-minute pricing aligns cost with both value and reality. It scales naturally with call duration and complexity, supports 100% coverage without fear of bill shock, and flexes automatically as volumes rise and fall. It’s easier to forecast, fairer for customers and incentivises vendors to build more efficient, higher-quality models.

At Rizal, our goal is simple: get you to 100% QA coverage. That’s why we’ve designed our pricing differently - no onboarding fees, no minimum volume commitments, no tiered pricing, no minimum contract lengths. You pay only for the conversations you analyse, priced by the minute. It’s simple, predictable and fair - aligned with how your contact centre actually works.

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